![]() ![]() Sugar Cookie Toast Crunch was like Cinnamon Toast Crunch except with a sugar cookie taste. The cereal was like Cinnamon Toast Crunch but with the addition of marshmallows based on the pieces in the Monopoly game, such as houses and hotels. As another offshoot, Monopoly Cereal was a limited edition product created in April 2003 by General Mills. Frosted Toast Crunch resembles Cinnamon Toast Crunch with vanilla coating. Peanut Butter Toast Crunch was a cereal consisting of flakes similar but darker to Cinnamon Toast Crunch. It was discontinued in 2006, but made a return in 2015 due to its cult popularity among its fans. There have been at least five offshoots of the cereal: Chocolate Toast Crunch, French Toast Crunch in 1995 and again in 2015, Peanut Butter Toast Crunch in 20, Frosted Toast Crunch in 2012, and Sugar Cookie Toast Crunch for the 2014 holiday season.įrench Toast Crunch is shaped like many little French toast slices, reminiscent of the style of Cookie Crisp. Either way, the portrayal has worked it is favored in 54% of states in the United States. However, the cereal is also currently advertised directly to adults, as a healthy breakfast choice with a great taste they grew up with. Portrayal Ĭurrent advertisements for this cereal portray adults in some form unable to "see what makes them so popular," the adult guesses something completely off the wall, and usually related to the adult's profession, whereby the children correct them and loudly say "It's the cinnamon sugar swirls in every bite!". This was changed in 2004 to "Breakfast on a whole other level", which was replaced with the "Crave those crazy squares" in 2009. ![]() In 1997, appealing to adult-oriented programming, a campaign featured the slogan "The adult thing to do", mostly centering on their adult things going back to children's stuff, including cereal (which a fictional "adult" cereal named "Health Pellets" was featured before replacing it with Cinnamon Toast Crunch). ![]() In 2009 the slogan became "Crave those crazy squares". Starting in 1995, it was given the slogan: "The taste you can see." In 2007, Cinnamon Toast Crunch experimented with a new slogan, "It's That Intense," but switched back after poor reception. Originally, the three bakers were the mascots. The name was once again changed to its current name of Curiously Cinnamon produced by Cereal Partners under the Nestlé brand. The name was later changed to Cinnamon Grahams, similar to Golden Grahams, another Nestlé product. The product was first introduced to the United Kingdom and Ireland in 1998 by Cereal Partners, as Cinnamon Toast Crunch, the same name as the popular North American cereal brand. Eventually the younger bakers were dropped, leaving Wendell as the sole mascot for several years. The other two bakers, known as Bob and Quello, were considerably more youthful in appearance than Wendell. Starting in 1985 there were three animated bakers as the mascots, one of which is named Wendell. The child received a set of hot wheels toys as a Grand Prize. The cereal was originally invented by scientist John Mendesh and by General Mills assistant product manager Elisabeth Trach after receiving the idea from an unnamed child in a "give us your best idea for a cereal" radio contest held by General Mills. Originally the cereal featured plain squares but currently features artificial "cinnamon swirl" coloration in each piece. As of 2019, Cinnamon Toast Crunch revealed a new logo to reflect on the world of the cinnamon squares. The product was originally marketed outside Europe with the mascot of a jolly baker named Chef Wendell, but was replaced as a mascot by the "Crazy Squares" which are sentient Cinnamon Toast Crunch squares that often eat each other in commercials. In most European countries and North America the product is sold in boxes but in Poland and Russia the cereal is sold in bags. Because of its rice content, when immersed in milk, one can hear "snap" sounds coming from it, similar to Rice Krispies. The cereal consists of small squares or rectangles of wheat and rice covered with cinnamon and sugar. Cinnamon Toast Crunch aims to provide the taste of cinnamon toast in a crunch cereal format. Cinnamon Toast Crunch, known as Croque-Cannelle in French Canada and Curiously Cinnamon in the UK (previously Cinnamon Grahams), and as a variant called Cini Minis in other European and Latin American countries, is a brand of breakfast cereal produced by General Mills and Nestlé. ![]()
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